Building secure applications that customers can trust is no longer an option—it’s an absolute necessity, especially in today’s digital landscape, where users are more aware of the digital security and privacy risks that come with insecure applications.

This blog post will provide you with useful tips on how to build secure applications that win customers’ trust by ensuring data privacy and data protection, protecting against cyber threats, and preventing vulnerabilities.

Application Security is Important to Win Customer’s Trust

Cybercrimes increased by 600% in 2021, and experts anticipate that cyberattacks will continue to increase and will cost the world $10.5 Trillion Annually by 2025.

Considering today’s hostile digital environment, it is not surprising that it is a significant challenge for businesses all over the globe to win the trust of their customers. Especially, when it comes to digital applications, users are concerned about their sensitive data and privacy. In fact, experts reveal that there are around 24,000 malicious mobile apps blocked every day.

More than ever before, businesses are battling to win customer’s trust in their digital products. With data breaches rising year after year, users are becoming more aware of security threats on a large scale. In order for businesses to win customers’ trust, they need to ensure that their products are secure by design, rather than add security measures as an afterthought.

“Cyberattacks will continue to increase and will cost the world $10.5 Trillion Annually By 2025.”

However, businesses must also understand that application security is not just about protecting user data from malicious attacks; it is also about protecting business assets. Businesses are often under pressure to quickly deliver applications with minimal resources, but these pressures often result in corners being cut when it comes to application security. Now that software-as-service (SaaS) is common practice across most industries, software vendors face new challenges such as deploying applications faster than competitors while maintaining or improving upon levels of application security.

Build38 provides 5 Tips to Leverage Secure Apps and Boost Customer’s Trust

The security challenges of today’s digital landscape make it harder than ever to build secure applications, especially when technology platforms are changing all too fast. However, following certain approaches to application security can help businesses win customer trust and, in turn, increase revenue opportunities. Here are five tips that can help you leverage your apps to increase customer trust.

1. Mobile-friendly user experience with responsive design

Users don’t want their apps to be limited by screen size or functionality; they want their apps to be portable and flexible so they can use them anywhere at any time on any device. Before looking into the privacy and security features of your applications, users are going to interact with the user interface of the app to decide whether they are going to use your application or not. Therefore, it is critical for businesses to ensure a user-friendly UI/UX design of their apps to ensure maximum engagement and user satisfaction. 

2. Privacy is a fundamental human right

People have high expectations for privacy; if your applications are collecting personal information about them, you should make sure that you’re using best practices for handling that data. Plus, you need to also show what measures you are taking to ensure the security and privacy of your user’s information. As a business, ensure that your apps have proper privacy policies that can educate your users about your data protection measures and the use of the collected user data.

3. Real-time analytics to improve efficiency

Being able to analyze your users’ actions in real-time gives you valuable insights into how people interact with your app. It is important that you use real-time analytics to understand how users interact with your apps and what challenges they are facing while using your applications. For instance, if the majority of users do not proceed to make a payment through your app, it will be likely that users lack enough trust to share their payment information via your application. Using analytics will allow you to understand user behavior so that you can improve your app features and user experience accordingly.

4. Keep mobile users engaged through push notifications

Push notifications can help keep mobile users engaged and give you more control over what content gets pushed out to them based on how they’ve interacted with your app before.

5. Adopt DevSecOps

According to Google’s Accelerate State of DevOps report, companies that integrate security best practices into their DevOps pipeline have a higher chance of meeting or exceeding business goals. DevSecOps not only can enable organizations to bake higher security into their applications but can also help them gain a competitive edge.

DevSecOps is gaining popularity and is important because it helps companies build better security into their applications. The goal of DevSecOps is to improve application security by combining the skills of developers and security professionals.

As DevSecOps becomes more widely adopted, organizations will benefit from improved security, reduced risk, faster time to market, and increased agility. This means that DevSecOps adoption will accelerate over the next five years, with Gartner forecasting that 90% of software developers will adopt DevSecOps by 2022.

How can Build38 help you improve your apps’ security? 

Build provides advanced security features to protect business apps from mobile threats and risks, preventing the manipulation of customer data in apps and ensuring the integrity of the app itself.

At the same time our services provide other actions to ensure that your apps are secure. The first thing is to make sure that your application undergoes code analysis. This will help you identify potential security holes before they are exploited. You can also make use of an Application Firewall (WAF) which monitors all requests made by your application and blocks those that are deemed harmful or not allowed. It’s also a good idea to implement two-factor authentication in order to add another layer of protection against hackers.

You should also monitor user activity on your app and block any suspicious behavior. Finally, you should always conduct vulnerability assessments on your app so that bugs and vulnerabilities can be found and patched immediately.

Build38 combines different levels of mobile protection in its framework. Each layer represents a different security control. The level of protection is more powerful than traditional Android or iOS security mechanisms as they are based on advanced and robust code obfuscation, debugging, emulation and hooking framework detection as well as other advanced security features.

Win your customer’s trust with Build38’s robust app mobile security 

Building secure applications to win customer trust can be a challenge, but it’s a challenge worth pursuing. Strong security can have several positive impacts on your business, such as helping you build trust with your customers and securing your reputation online. Online businesses have increasingly found themselves under attack from both rogue competitors and cybercriminals, who leverage security vulnerabilities in applications to gain access to sensitive user data or critical business assets. These attacks only reinforce why businesses need to work extra hard to prioritize application security in today’s digital landscape.

Get in touch with Build38 to gain your customer’s trust through an in app protection  solution that can integrate in 38 seconds!