Mastering the Mobile Economy


Mastering the Mobile Economy

In 2018, more than 190 billion apps were downloaded worldwide. Mobile users spend 80% of their time with apps. This underlines a trend – the economy is turning into a mobile economy. In this economy, customers have new expectations. Customers today want everywhere-use (not location-dependent), experience (no products), personalization (no generalism) and data protection (no traceability). Winners in the mobile economy understand this trend.

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